In 1988 the majority of buyers came from driving neighborhoods and looking for signs, attending open houses, reading the newspaper, and looking through glossy magazines. Buyers asked their real estate agent to help them sort through the ads and find the home of their dreams.
Today the majority of buyers find the home they want on the Internet or through personal referral. Newspaper ads and glossy magazines create celebrities out of real estate agents but they don’t get your house sold like they did in the past. Internet advertising is international in scope and exposes your property to millions more people than any form of print advertising. Social media, another form of Internet advertising, can enhance the global presence that is created for your home on the World Wide Web. Every property Shahri markets receives professional photos for the greatest visuals on computer screens and phones everywhere. She works on Facebook, Twitter, Instagram, and several lesser known sites as well as through Zillow, Realtor.com and Google.
Along with the Internet, Shahri has a database of over 1000 past clients, potential clients, buyers, sellers, builders, and investors. She also has connections with over 500 top producing real estate agents across the United States and Canada. These relationships enhance the broad Internet advertising with personalized word of mouth advertising on an exponential scale. Shahri sends mailers to her contacts. She also uses personal notes and telephone calls to increase exposure for your property.
Shahri will consult with you, showing you what is needed to get your home ready to sell. As important as marketing, Shahri will get your house priced right for the location, condition, and current market trends. The market is the market and your needs, motivation, or lack of motivation will not change what the trends are. She will give you an assessment of Market Value and continued reevaluations as the market changes. Shahri knows what needs to be done to get your house in the best showing condition and at the optimal price both for activity and profit.
Marketing is an important component but handling the sale is even more important. Shahri has the skills to negotiate on your behalf, getting you the best possible price and terms. Her knowledge of the requirements laid down by the State of Nevada, the TRPA, Washoe County, Incline Village, and the federal government keep you protected. Shahri also uses an additional set of eyes, a transaction coordinator, to insure every piece of paperwork is done correctly. She reads the title reports and escrow documents, stays on top of any homeowner’s association requirements, coordinates any repairs necessary, and makes the transition from “on the market” to “sold” as smooth and easy on you as possible.